Sugar & Vice is all about creating a more beautiful life. Natalie illustrates and designs the homeware products, jewellery and gifts, which is all handmade in Cape Town, South Africa.
Natalie van Dijk (nee Vice) always knew two things: that she wanted to run her own business and that she wanted to incorporate her creative talents into this business.
The impetus to make this happen eventually came in the form of her retrenchment from a comfortable marketing job in 2014. Rather than acknowledge defeat, Natalie saw this as an opportunity to reinvent herself and make that business idea happen!
Sugar & Vice was started without any funding, handouts or loans. Instead Natalie van Dijk relied on tenacity, hard work and an uncompromising commitment to her vision to build the brand.
All Sugar & Vice products are handmade in Cape Town. The growth and development of the local creative industry is of key importance to the brand.