We know we haven’t updated our blog section recently, but to be entirely honest; we haven’t had a spare minute to let you all know what has been happening, so here it is now!
We have had an extremely busy few weeks recently, travelling around Cape Town and exhibiting at a number of amazing events. We are expo virgins so to speak so it was the first time for the Sugar and Vice team to be doing something like this. Whilst it was very hard work, we have loved every single minute of it as it allows us to get out of the office and meet our customers – both new and existing and gives us an opportunity to better understand what our customers like and dislike about us. We really do get inspired and happy from the positive comments and new ideas that keep coming our way.
As it was you first time, we kept a little diary of the goings on from all the events to share with our customers.
Oranjecicht City Farm
This non-profit project celebrates all things local – from food, home decor and culture and community right through to urban farming in the Mother City. It is located next to the corner of Sidmouth Avenue and Upper Orange Street in Oranjezicht, and we set up stall on a chilly Saturday morning.
We met a whole host of people – from ardent fans to those that needed a tad more gentle convincing, homeowners, interior designers, bloggers and just random friendly strangers. One particular group of friends really stood out from the crowd, and that is because of their fanatical adoration of skulls. They absolutely loved our Sugar Skulls and were adamant that Sugar and Vice should stock the collection at House of Machines (we are looking into this as we type).
As well as meeting lots and lots of friendly customers, we also met a nice lady from Food 24 who loved our products that she tweeted about them. Needless to say we were extremely impressed.
Our next exhibiting adventure took us to the mother of all Expo’s – Decorex. This is billed as South Africa’s premier décor, design and lifestyle expo and after a long weekend of standing, sitting, smiling, talking and selling, we really were exhausted, but it was certainly worth it and we loved every single minute of it.
We were extremely pleased to be able to personally meet Mia Vincent from the House and Leisure. As avid readers, it was a pretty surreal moment for us and we were further stunned when she said she had used our Vixen coffee mug in a latest shoot. We are still trying to get over this one – thank you so much Mia. Look for it in the June issue.
Jozelle du Plessis was another very nice lady that we had the pleasure of meeting over the three day interior design extravaganza. She is the mastermind behind Party Bunch & Co. and we are super excited to see how and when we can work together in the very near future. Watch this space.
Kamers vol Geskenke
We finished off our whirlwind expo tour at Kamers vol Geskenke. This was quite an achievement for us as each of the exhibitors was handpicked by the organisers out of a pool of 600 applicants for their exceptional craftsmanship. We set up shop in the magnificent City Hall and hit the ground running chatting with media and customers alike and selling lots.
An eye opener for us was the fact that our ranges are hitting the mark with some unusual markets. We met a number of neurosurgeons who loved our brain designs for example whilst dentists, who despite the reference to sugar in our name, still are the crazy for our sweet tooth range and even surgeons are racing (excuse the pun) to get hold of our heart crush range. Who would have thought the medical fraternity would be such fans!
We also were acquainted with the talented teams at Haas Collective who are now stocking our products and met a lovely lad, Evert Erasmus from MSK Kreatief who insisted that we have a Sugar and Vice launch this Thursday in his beautiful shop in Shop 1b Church street on the 4th of June on First Thursday. Why don’t you join us? To RSVP, please e-mail email@example.com.
As well as praise and admiration, suggestions are always welcome and the one customer who recommended that we make bags will be happy to know that we are now mulling over the idea. Let’s see what the future holds.